Bobby Mitchell

Episode Guide

In this episode of Edinburgh Business Stories, we’re joined by Bobby Mitchell, Managing Director of Pure IT, a Scottish business helping organisations save money and reduce waste through high-quality refurbished technology.

Bobby shares how Pure IT has built its reputation by refusing to cut corners, why changing perceptions around refurbished devices has been one of the company’s biggest challenges, and how focusing on quality over price has helped the business grow. He also talks about the importance of empowering your team, knowing when to specialise, and why great leadership often means stepping back rather than stepping in.

Whether you’re building a business, leading a team, or interested in sustainable technology, this episode is packed with practical lessons on growth, quality, and long-term thinking.

This episode of Edinburgh Business Stories is brought to you by Rathbones, a leading UK wealth manager with a long‑standing presence in Edinburgh and offices across Scotland.

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